Cookies Policy
Cookies are small text files which a website may put on your computer or mobile device when you first visit a site or page. The cookie will help the website, or another website, to recognise your device the next time you visit. Web beacons or other similar files can also do the same thing. We use the term “cookies” in this policy to refer to all files that collect information in this way.
There are many functions cookies serve. For example, they can help us to remember your username and preferences, analyse how well our website is performing, or even allow us to recommend content we believe will be most relevant to you. We utilise other cookies to analyse how our visitors use our websites and to monitor website performance. This allows us to provide a high quality experience by customising our offering and quickly identifying and fixing any issues that arise.
Finally, we never use or share the personally identifiable information provided to us on-line in ways unrelated to the ones described above without also providing you an opportunity to opt-out or otherwise prohibit such unrelated uses.
Please note that both the cookies and cookie policy may be subject to change.
USE OF OUR OWN COOKIES
For a part of our service it is necessary for us to insert cookies.
A cookie is a small text file which is saved by your browser on your device.
Cookies are not inserted to execute programs or to load viruses into your computer.
Instead the main purpose of cookies is to provide a product or service especially tailored to yourself and to make use of our services as time-saving as possible.
We use our own cookies in particular
For log-in identification;
To note that information placed on our website has been displayed to you – so that on your next visit to the website it does not need to be displayed again.
The legal basis for the above-mentioned data processing is Art. 6 (1) f) GDPR based on our legitimate interest.
We wish to enable you to use our website in a convenient and individual way.
We further use cookies from partners for analytical and marketing purposes.
This is described more precisely in the following sections.
There is no way to prevent these cookies being set other than to not use our site.
ANALYTICAL AND AVERTISING PURPOSES
To improve our website, we use cookies for the statistical collection and analysis of general usage patterns, using access data.
We also use cookies for advertising purposes.
Some of the access data accrued during the use of our website are used for interest-based advertising.
By analysing and evaluating these access data we are able to display personalised advertising to you on our website and on the websites of other providers.
That means advertising which reflects your actual interests and needs.
The legal basis for the above-mentioned data processing is Art. 6 (1) f) GDPR based on our legitimate needs design and continual optimisation of our website and in providing you with personalised advertising.
In the following section we would like to explain these technologies, and the providers employed for the purpose, in more detail.
The data so collected include in particular
The IP address of your device,
The date and time of the access,
The identification number of a cookie,
The device identification of mobile devices
Technical information on the browser and the operating system
The data collected are saved only in pseudonymous form, so that no direct conclusions can be drawn about you personally.
In the following descriptions of the technology which we employ you will find instructions on how to object to our analysis procedures and advertising campaigns by means of a so-called opt-out cookie.
Please note that after the deletion of all cookies in your browser or the later use of another browser and/or profile, another opt-out cookies must be placed.
In the following paragraphs we describe the ways in which you can object to our analysis processes and advertising campaigns.
Alternatively you can exercise your objection through settings to that effect on two websites:
Truste or Your Online Choices, which provide objection facilities by many advertisers in bundled form.
Both sites make it possible to disable all advertisements at once for the providers listed, using opt-out cookies, or alternatively to make the settings for each provider individually.
BING ADS
Our website uses Bing Ads, a service of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA (“Microsoft”).
Microsoft uses cookies and similar technologies to present you with advertisements which you may find relevant.
The use of these technologies enables Microsoft and its partner websites to insert advertisements on the basis of previous visits to our or other websites on the internet.
The data accrued in this context may be transmitted to a server in the USA and stored there.
Should personal data be transmitted to the USA, Microsoft has acceded to the EU-US Privacy Shield.
You can prevent the storage of cookies by adjusting your browser to that effect (as set out above); we must point out, however, that in this case you may not be able to use all the functions of the website in full.
You can further prevent the capture to Microsoft of the data created by the cookies relating to your use of the website and the processing of these data by Microsoft by disabling the personalised advertisements on the Microsoft Opt-Out Page.
Please note in this case that, after the deletion of all cookies in your browser or the later use of another browser and/or profile, the objection must be exercised again.
You will find more detailed information on this matter in Microsoft’s Privacy Statement.
FACEBOOK PIXEL
For marketing purposes our websites use so-called conversion and retargeting tags (also (Facebook pixels”) of the social network Facebook, a service of Facebook Inc., 1601 Willow Road, Menlo Park, California 94025, USA (“Facebook”).We use Facebook pixels in order to analyse the general use of our websites and to trace the efficacy of Facebook advertising (“conversion”).In addition, we use the Facebook pixels to play you individualised publicity messages based on your interest in our products (retargeting”).For this purpose Facebook processes data which the service collects via cookies and similar technologies on our websites. The data accrued in this context may be transmitted by Facebook for evaluation to a server in the USA and stored there. Should personal data be transmitted to the USA, Facebook has acceded to the EU-US Privacy Shield. If you are a Facebook member and have allowed Facebook to do so via the privacy settings of your account, Facebook may in addition link with your member account the information about your visit captured by ourselves and use it for the targeted insertion of Facebook Ads. You can view and change the privacy settings in your Facebook profile at any time.If you are not a Facebook member, you can prevent this data processing by Facebook by operating the disable button for the provider “Facebook” on the TRUSTe website mentioned above. You can further prevent this data processing by clicking the following button.Custom Opt-OutIf you deactivate this data processing by Facebook, Facebook will only display general advertisements, which are not selected on the basis of the information captured about you. You will find more detailed information on this matter in Facebook’s Privacy Statement.
Our website uses services and technologies of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).Should personal data be transmitted to the USA, Google has acceded to the EU-US Privacy Shield. You will find more detailed information on this matter in Privacy Statement of Google. In particular our website uses services and technologies hereinafter:
GOOGLE ANALYTICS
Our website uses Google Analytics. Google Analytics uses cookies and similar technologies to analyse and improve our website on the basis of your usage pattern. The data accrued in this context may be transmitted by Google for analysis to a server in the USA and stored there. Your IP address will be abbreviated prior to the analysis of usage statistics, however, so that no conclusions can be drawn about your identity. For this purpose Google Analytics has been extended on our website to include the code “anonymizeIP”, in order to guarantee an anonymised capture of IP addresses. Google will process the information so gained in order to evaluate your use of the website, to assemble reports on the website activities for the website operators, and to supply further services connected with website use and internet use. As set out above, you can so configure your browser that it rejects cookies, or you can prevent the capture of the data generated by cookies and relating to your use of our websites in the cookie settings of Google’s Privacy Statement. Alternatively you can also prevent Google from processing these data by downloading and installing the browser add-on provided by Google (the latter does function on mobile devices).
GOOGLE TAG MANAGER
Our website uses Google Tag-Manager. Tag Manager serves to administrate tracking tools and further services, so-called website tags. A tag is an element placed in our website’s source text, in order for instance to capture prescribed usage data. Google Tag Manager operates without the use of cookies. Google Tag Manager ensures that the usage data required by our partners (Cf. the data-processing operations set out above) are passed on to them. The legal basis of the above mentioned data processing is Art. 6 (1) f) GDPR, based on our legitimate interest in incorporating and managing a number of tags in an uncomplicated way on our website. You will find more detailed information in Google’s information on tag manager.